Chegg
Executive Summary
At Chegg, I led monetization and international growth for a $300M/year B2C SaaS, driving conversion and ARPU through continuous discovery, A/B testing, and funnel optimization. I owned key lower-funnel experiences—including plan selection, checkout, and resubscribe flows—delivering measurable revenue gains through rapid experimentation and cross-functional execution.
Scope Of Ownership
Overview
International Expansion And Growth
At Chegg, I was responsible for driving international subscriber growth, with a north star OKR focused on improving CVR in emerging markets. As a former product analyst turned PM for the monetization funnel, I uncovered significant drop-off between our high-traffic Pricing & Packaging page and checkout in key international regions.
See Strategy And ImpactPricing and Packaging Experimentation
In the U.S. market, I drove growth in ARPU and CVR through a range of pricing and packaging initiatives. This included leading pricing experiments to identify optimal price points between base and bundled packages, launching multi-month subscription offerings to improve retention and increase upfront revenue, and expanding our checkout options by adding new payment methods like Venmo.
See Strategy And ImpactCommerce Platform Expansion
At Chegg, I led our transition from an experience team to a hybrid platform team to democratize our monetization surfaces. We migrated our legacy stack to the shared React repo, making it easier for other teams to adopt our components and services, accelerate their work, and maintain a consistent user experience.
See Strategy and Impact